Feedback

Subscriber Login

MDM Premium Content  What's this?
Close
Subscribe today to access MDM's premium content with two issues a month of timely and to-the-point content for the busy wholesale distribution executive. Here's what you get:
  • Analysis of distribution trends
  • Interviews with industry leaders
  • Quarterly Public Distributor Report
  • Quarterly Inflation by Commodity Group Report
  • Market and economic data analysis
  • Access to the best online research tool in distribution

And much more! Learn more

login close
Forgot Your Password?
For more precise results try using quotation marks ("") around your search terms. See more search tips.
subscribe_yellow Lock in savings now before June 1 rate increase!
renew_blue


 

Home » Blogs » Online Marketing » How to Attract a Big Following on Twitter
Lindsay Young Konzak

How to Attract a Big Following on Twitter

By    Lindsay  Konzak 
December 16, 2010
More about:  Distribution Sales & Marketing,  MDM Blog
Limit promotional postings on Twitter; instead, make yourself a resource.
Text Size
Email Print Reprints
The title of a recent blog at BNET.com struck me as relevant in today's virtual world where people think they have to be glued to the computer to make any marketing efforts online stick. The headline was: How to Tweet Infrequently and Gain a Huge Following.

The author of the blog post on Twitter has tweeted fewer than 500 times over the course of her feed, and has more than 70,000 followers. Even more importantly, almost every "tweet," as Twitter postings are called, gets "retweeted" by others using Twitter. This is an easy way to spread the word with very little effort.

Some of her more useful tips on making Twitter postings interesting so that people you reach through that medium keep coming back:

  1. Don't focus your entire Twitter feed on promotions. People will follow you if you give them something: tips, links to interesting articles, and others that will make them see you as an expert or a resource to turn to.
  2. Have a clear goal for your feed. It's just like any of your other marketing tools – know why you are using it.
  3. Edit yourself just as you would if you were speaking in person to the people you're trying to reach.
  4. And be funny (if you're so inclined).

And, I'd like to add, keep your Twitter feed (or blog) up-to-date.

MDM has a page at www.twitter.com/mdmnews, as do companies like Graybar, Sonepar, Thomas and Betts, Activant, and Bison Gear & Engineering. More and more companies are using these tools as part of an overall marketing strategy.

The ROI of course on social media tools is hard to measure. Read a recent MDM article on the subject: The Social Media Challenge: ROI.

Print Email Reprints
Use the form below to leave a comment

MDM Digital

Executive Briefing: May 2012Critical Profit Drivers
in Distribution
Al Bates, Profit Planning Group, speaks frankly about the most important factors to driving profit. Watch now.
iPad users: click here to view.		 Economic Update April 2012 Economic Update:
Behind the Moderation
MAPI Economist Cliff Waldman discusses some of the factors behind the slowing economic recovery. Watch now.
7 Minutes With7 Minutes With ...
Bell Electrical Supply
CEO Burt Schraga discusses the importance of building a strong culture in his organization. Watch now.		 More Audio and Video Features from MDM:

  • MDM Podcast

Think About It:
Back to the Basics

We all forget the basics sometimes. Todd Youngblood shares his recent reminder of that fact.

Listen now.

Learn more or subscribe to the Think About It podcast.

  • Featured

USAbrasives-100-for-trifecta

U.S. Abrasives Market Demand Report

This report provides a three-dimensional view into estimated market size, customer segment potential and customer size demographics for the U.S. Abrasives Market.

These three data slices give you deep insight into total market potential and your market share by both customer type and size for the U.S. and all 50 states.

Learn more about the U.S. Abrasives Market Demand Report

Training Resources

Current Issue   Inventory Management   MDM_Special_Report_ecommerce   Benchmarks and Best Practices

Featured Article: What AmazonSupply.com Means for Independent Distributors

$34.95

Buy now >>

Inventory Management Best Practices with Jon Schreibfeder: DVD + Book

$119.00

Buy now >>

The State of E-Commerce and Catalogs in Distribution

$44.95

Buy now >>

Benchmarks & Best Practices: The Answer Book for Growth-Minded CFOs & Controllers

$249.00

Buy now >>
Job Board
Title Company Location
Digital Strategy Manager Border States Electric Fargo North Dakota
Risk Manager Border States Electric Fargo ND
Purchasing Manager PCA SKIN Scottsdale, AZ
BUSINESS DEVELOPMENT MANAGER Graybar Electric Company Denver, CO
INDUSTRIAL OUTSIDE SALES REPRESENTATIVE Graybar Electric Company Phoenix, AZ
General Manager Applied Industrial Technologies Norfolk, VA
Rubber Specialist Applied Industrial Technologies Baltimore, MD
View ALL Wholesale Distribution Job Listings

Industry Topics

Distribution Trends RSS

Economic Trends RSS

Distribution Management & Strategy RSS

Distribution Interviews RSS

Distribution Operations Strategy RSS

Distribution Technology RSS

Distribution & Manufacturing Acquisitions RSS

Distribution Case Studies RSS

Distribution Sales & Marketing RSS

MDM Premium

May 10, 2012  

MDM May 10, 2012, Cover Image

Amazon Makes Its Move

Uncover Unexpected Cross-Selling Opportunities

10 Ways to Measure the Success of Channel Partnerships

subscribe now View Table of Contents >>
Subscribers: Log-in
View Previous Issues


MDM Calendar

Strategic Planning for Distributors

June 7, 2012 - June 7, 2012

Featured Products

answer book for CFOs and Controllers

Benchmarks & Best Practices: The Answer Book for Growth-Minded CFOs & Controllers

Reviews (0)
 
Price: $249.00
An ultra practical idea-guide that gives an inside look at how leading companies are dealing with some of today's toughest financial and business management challenges.
Distribution Landscape Report - 2011

2011 MDM Market Leaders and Distribution Landscape Report

Reviews (0)
 
Price: $295.00
The ideal resource for anyone that wants to get a quick overview of the distribution landscape and the top players in major sectors! Includes the 2011 Distribution M&A Special Report.
B-to-B Online Marketing Toolkit Cover

The B-to-B Online Marketing Toolkit:
A Step-by-Step Plan for Distributors and Manufacturers to Leverage Online Marketing for Bottom Line Results

Reviews (0)
 
Price: $249.00
The 2011 Edition of this valuable marketing tool provides a step-by-step plan for leveraging Online Marketing to produce Bottom-Line Results. Bulk pricing available.


tech directory: start your search here

 

Top10_MDMcallout
GetMyFreeReport


Sponsored Links