 |
Lock in savings now before June 1 rate increase! |
 |
| We
Deliver Distribution News to Your Inbox Sign up below to receive MDM Update, your free weekly distribution news update by email. |
While Facebook's share of 35- to 54-year-old visitors declined 3.6 percentage points over the past year, that demographic still commands 35.4 percent of overall traffic for Facebook. Visitors aged 18 to 34 make up about 40.3 percent of traffic. Teenagers (in the group aged 2-17) make up the smallest percentage of visits to the site at 11.1 percent.
And do you believe Twitter is just for the young? About 32 percent of traffic to that site is from people aged 35 to 54, and 11.4 percent are 55 and older. That means that nearly 45 percent of Twitter traffic is from visitors older than 35.
Traffic to MDM's Twitter feed is steadily growing, confirming that visitors of all ages – B2C and B2B – are following these tools.
The comScore report recognizes the limitations of social media tools for certain companies, but says that businesses should still be paying attention: "Businesses that have no social media presence in 2011 are likely to be left behind: However, social media may not necessarily be worth significant investment for every company or brand. … Ever brand should, at a minimum be listening to what consumers are saying."
Some other interesting findings from the comScore report:
Read more on online marketing trends from the MDM Blog.
 |
 Download
the Top 40 Industrial List -FREE |
| View the Top Distributors in 12 Sectors: | |
| 2011 Distribution Landscape Report: Access Now | |
Join MDM's Independent Distributor
Network 
Follow MDM on Twitter
 Critical Profit Driversin Distribution Al Bates, Profit Planning Group, speaks frankly about the most important factors to driving profit. Watch now. iPad users: click here to view. |
 Economic Update:Behind the Moderation MAPI Economist Cliff Waldman discusses some of the factors behind the slowing economic recovery. Watch now. |
 7 Minutes With ...Bell Electrical Supply CEO Burt Schraga discusses the importance of building a strong culture in his organization. Watch now. |
More Audio and Video Features from MDM: |
Think About It: |
|
Training Resources
 |
 |
 |
 |
|||
|
Featured Article: What AmazonSupply.com Means for Independent Distributors $34.95 |
Inventory Management Best Practices with Jon Schreibfeder: DVD + Book $119.00 |
The State of E-Commerce and Catalogs in Distribution $44.95 |
Benchmarks & Best Practices: The Answer Book for Growth-Minded CFOs & Controllers $249.00 |
| Title | Company | Location |
|---|---|---|
| Digital Strategy Manager | Border States Electric | Fargo North Dakota |
| Risk Manager | Border States Electric | Fargo ND |
| Purchasing Manager | PCA SKIN | Scottsdale, AZ |
| BUSINESS DEVELOPMENT MANAGER | Graybar Electric Company | Denver, CO |
| INDUSTRIAL OUTSIDE SALES REPRESENTATIVE | Graybar Electric Company | Phoenix, AZ |
| General Manager | Applied Industrial Technologies | Norfolk, VA |
| Rubber Specialist | Applied Industrial Technologies | Baltimore, MD |
| View ALL Wholesale Distribution Job Listings |
|
|
 |
|
|
|
 |
Leave a Comment