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Day: May 10, 2017

Download this Issue in PDF: May 10, 2017

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • The Folly of Fast Following
  • Commentary: Account Coverage: Why You Need CRM
  • MDM Interview: Behind Avnet’s Rebranding Campaign
  • Market Snapshot: Electric wire and cable
  • News Digest

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Market Snapshot: Market Demand for Electric Wire and Cable in the U.S.

The MDM Market Snapshot, based on data from MDM Analytics, includes market demand for Electric wire and cable in the U.S., plus the top end users by 6-digit NAICS.

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  • Use Tech to Work Smarter, Not Harder
  • Market Snapshot: Cutting Tools Market Demand in the U.S.
  • MDM Pricing Trends Report: Fourth Quarter 2016

MDM Interview: Behind Avnet’s Rebranding Campaign

Avnet recently launched a rebranding campaign with a new logo, color scheme, website and tagline – “Reach Further” – with the goal of creating a unified message that “symbolizes growth and possibility.” Associate Editor Eric Smith spoke with Avnet CEO Bill Amelio about how the rebranding campaign aligns with the company’s recent moves and industry trends.

This article includes:

  • An overview of Avnet's rebranding campaign
  • How the company is adapting and innovating as technology changes
  • The future of the electronics industry

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  • The Evolving Role of Master Distributors
  • A Growing Competitive Threat
  • MDM Interview: Winsupply’s Winning Formula

Commentary: Account Coverage: Why You Need CRM

It’s hard to count how many times in the past year I’ve heard from distributors about their use of customer relationship management: “We’re getting closer to making a decision on what platform to use and how we implement it.” 20 years later and Peg Fisher's summary still rings true. “Many distributors have a wealth of untapped sales potential in their existing base of customers, a virtual gold mine of sales opportunity, but they don’t have an efficient and cost-effective method in place to go after that potential.”

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  • Wholesale Distribution Disrupted
  • Small Manufacturers Focus on Tactical Applications for Tech
  • IoT Poised to Alter Supply Chain

Is the distributor’s strategy the start of a race to the bottom on price?

The Folly of Fast Following

Change can be difficult; that’s not new. But the pace of change over the last three decades has increased dramatically, creating even more need to approach it critically. Steve Samek, author of the first Facing the Forces of Change study for NAW, recently spoke with Editor Jenel Stelton-Holtmeier & Evergreen Consulting’s Brent Grover about what has changed around innovation for the distribution industry since that first study in 1983 and how to adapt your business for success.

This article includes:

  • Innovation vs. execution
  • Six reasons for strategy failure
  • The folly of fast following

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  • Grainger’s Pricing Solution
  • E-Commerce Inches Toward Maturity
  • Build Revenue with Existing Customers