Beverage alcohol distributor Southern Glazer’s announced Sept. 3 that it appointed Steve Bronson as the company’s new Chief Information Officer.

Reporting to Chief Growth and Strategy Officer David Chaplin, Bronson will oversee enterprise technology and execution, working closely with Southern Glazer’s Digital Acceleration team to see that the company’s technology roadmap supports its long-term digital transformation and growth objectives.

Bronson comes to Souther Glazer’s with over 25 years of global leadership experience in driving tech innovation, digital transformation and enterprise modernization across food & beverage, retail, consumer goods and high-tech industries.

Most recently, Bronson was Senior Vice President of Global Technology Infrastructure and Operations at McDonald’s — spearheading the company’s global technology transformation. This included a partnership with Google to deploy one of the world’s largest private cloud environments and enable AI-driven personalization at scale across 40,000 restaurants worldwide.

Prior to McDonald’s, Bronson held senior technology leadership roles at CDK Global, Nike and Anheuser-Busch InBev.

“We are thrilled to welcome Steve to Southern Glazer’s at such a pivotal time in our technology transformation journey,” Chaplin said in a news release. “His experience driving large-scale transformation in complex, global organizations will be invaluable as we accelerate our investments in technology to fuel growth and customer value.”

“I’m excited to join Southern Glazer’s and partner with David and be part of the company’s OneTech organization,” Bronson added. “Technology is core to the Company’s Vision 2030, and I look forward to helping unlock new capabilities that will strengthen operations, elevate customer experiences and drive sustainable growth.”