LeadSmart Launches Meridian360 Growth Platform for Distributors, Manufacturers - Modern Distribution Management

LeadSmart Launches Meridian360 Growth Platform for Distributors, Manufacturers

The new enterprise growth platform connects ERP, CRM, marketing, quoting and eCommerce data to give distributors and manufacturers a unified view of customers, opportunities and risks.
Meridian

LeadSmart Technologies has launched Meridian360 — a new enterprise growth platform designed to connect the systems and data used by wholesale distributors and manufacturers.

Announced Sept. 23, Meridian360 connects ERP, CRM, marketing automation, quoting, eCommerce and other business systems into a unified data foundation. LeadSmart positions the platform as a connective layer rather than a replacement for those existing systems.

The Irvine, CA-based software provider said the platform is designed to address data silos that can leave sales, marketing and leadership teams working with different or incomplete views of customers, pipeline activity and business risks.

LeadSmart Co-Founder and CEO Kevin Brown was featured in this February 2026 MDM Amplify Podcast

Meridian360 applies purpose-built AI across five connected “Growth Engines”:

  • Sales Compass — identifies sales and share-of-wallet growth opportunities;
  • ChannelCloud SmartCRM — supports customer management and follow-up;
  • Marketing IQ Insights — identifies audiences and marketing opportunities;
  • Quote IQ Engine — surfaces quotes that may require follow-up; and
  • Digital Commerce IQ — identifies online buying activity and digital sales opportunities.

LeadSmart said intelligence generated by one engine can trigger activity elsewhere in the platform. For example, a stalled quote could prompt a sales follow-up, while a share-of-wallet opportunity could inform a targeted marketing campaign.

“Every system in wholesale distribution is getting an AI upgrade right now,” LeadSmart CEO Kevin Brown said, adding that disconnected AI-enabled systems can still leave businesses with fragmented intelligence.

Meridian360 operates alongside a distributor or manufacturer’s ERP rather than replacing it. LeadSmart describes the ERP as the system of record for financial and operational information, while Meridian360 serves as a broader business system of record connecting customer, employee and growth data.

The platform also includes LeadSmart’s Genius Feed, which surfaces opportunities, risks and other signals, along with Smart Agents designed to initiate follow-up actions. Meridian360 is built on the Salesforce Lightning Platform and can integrate with ERP systems, eCommerce platforms, marketing automation tools, data warehouses and other data sources.

LeadSmart said Meridian360 is now available for wholesale distributors and manufacturers with growing, multi-user teams.

Founded in 2019 by Brown and COO Tom Burton, LeadSmart develops sales, marketing and customer intelligence technology specifically for the wholesale distribution and manufacturing sectors.

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