On Aug. 20, Unilog launched its next-generation B2B commerce platform built to help wholesale distributors run and grow digital commerce without growing manual effort at the same pace.

Dubbed CX1 Sigma, the AI-native B2B commerce platform combines commerce, content and AI-powered agents in one system.

Unilog describes the platform as “self-composing” and “self-healing”: its Site Studio capability builds a production-ready page from a plain-language description or a URL, with search and AI-visibility structure applied automatically, and the platform detects and resolves routine issues before a customer ever notices.

At the center of CX1 Sigma is the HyperScale Growth Agent Suite, a set of built-in AI specialists organized around how distributors grow: attracting demand, converting buyers and expanding business with existing customers. Marketing and findability agents keep the business visible in search and AI-driven discovery. Catalog and merchandising agents keep product content accurate and enriched. Order and customer success agents support quotes, reorders and customer onboarding. Every agent action is previewed and tracked in an audit trail before anything goes live.

“Up to now, people have logged into software each day to do their work,” Unilog CEO Suchit Bachalli said. “Going forward with CX1 Sigma, you express intent, and the software does the work for you. That is the shift we built this platform for, and it changes what a lean commerce team can take on.”

Plumbing and HVAC distributor Audubon Supply Company is among the first distributors to adopt CX1 Sigma. The two companies kicked off the partnership this month, and Unilog’s product and engineering teams are working directly with Audubon’s team as they begin implementation.

“We wanted more than a software vendor. We wanted a technology partner willing to build alongside us and understand how an independent distributor operates,” said Matt Knoettner, President of Audubon Supply Company. “As an early adopter of CX1 Sigma, Audubon will have a real voice in shaping how the platform serves distributors and their customers.”