Recommended Reading: 3 Hurdles to the Adoption of Analytics in Distribution - Modern Distribution Management

Log In

Recommended Reading: 3 Hurdles to the Adoption of Analytics in Distribution

Distributors have increased awareness of the value of analytics, but struggle to implement a process.

Distributors in the recent State of Analytics in Distribution research from MDM said that they face big hurdles in adopting the use of data for better decision-making in their businesses.

The top three hurdles to the adoption of analytics by respondents in the survey included:

  • A weak technology infrastructure
  • The lack of correct talent to use the data
  • Inefficiencies in capturing and analyzing data

MDM Publisher Tom Gale writes: “While there is increasing awareness of the value of analytics, this research indicates a majority of respondents are far from satisfied with their current analytics capability.”

Just 12 percent of respondents said they rely on analytics for all of their sales, marketing and operational decisions, including pricing and product and customer selection.

Get more details on how distributors are using analytics in their businesses in the latest issue of MDM Premium:

You may also find this article on the importance of practicality in analytics:

Subscribers can access these articles free. Not a subscriber? Subscribe now.

Access the Jan. 25, 2014, issue of MDM Premium now.

Find Lindsay on Google+

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.