Most distributors aren’t failing at AI — they’re failing at data. This piece unpacks why 95% of GenAI efforts deliver no ROI, how agentic AI is changing workflows, and why a unified data foundation is becoming the real competitive edge.
Posts By Benj Cohen
Benj Cohen offers a walkthrough of how an outside sales rep can use AI throughout their day as an intelligence and opportunity assessment tool.
The industry's generally slow adoption for AI may be at least partly contributed to misconceptions about the technology and its applications. This article helps set the record straight.
Without a sales process, even a purpose-built distribution CRM won't deliver. Benj Cohen shares tips for how to guarantee CRM ROI.
As Benj Cohen explains, these two sides have different environments, challenges and approaches.Â
Benj Cohen suggests that, even if it seems like a risky play, distributors should go against the grain and utilize AI before the rest of the industry catches up.
Proton.ai founder and CEO Benj Cohen discusses how artificial intelligence can help outside sales representatives engage with customers more effectively.
Distributors aren't looking to create an avatar in the metaverse, but they can ride the AI wave in other advantageous ways.
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