Even with a greater emphasis on digital buying, outside sales reps are still crucial to distributors and their customer relationships. Benj Cohen explains how AI helps those reps along the way.
Posts By Benj Cohen
Distributors may be missing out on a CRM system’s untapped potential: nurturing customer relationships to drive sales growth.
B2B e-commerce is unique, and the formulas that work for B2C don’t apply to B2B. How do distributors create a digital shopping experience that will resonate with their customers?
If it doesn’t help your sales team’s workflow or isn’t relevant to your business, it’s not for you, says Benj Cohen, founder of Proton.ai.
Post-pandemic, traditional operations will no longer be sufficient. Consumers expect businesses to provide quality digital experiences.
It’s clear that sellers overvalue an in-person/high-touch customer experience and undervalue online features important to today’s buyers.
Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.
The pandemic caused real change. Now we have the opportunity to push digital transformation further and faster into the distribution industry. That’s a long-term win, says proton.ai's Benj Cohen.
AI can map the products you already have, without a detailed and painstaking master data project. This makes the sales rep look good and allows the customer to get back to work. It’s all part of an omnichannel experience for the customer, says proton.ai's Benj Cohen.
How owning customers’ attention and their data pays off big for the massive e-commerce site.
How the online juggernaut uses AI-backed search expertise to improve its e-commerce effectiveness and overcome competitors.
Amazon’s success is not an accident. It is the result of imaginative planning, technological enablement and top-notch execution — that distributors can emulate.
These reps are now in position to play a key role in distributor revenue recovery plans.
In a matter of weeks, months and years, distributors can develop a strategy to differentiate your business and strengthen your market position in the face of this COVID-19 pandemic. proton.ais Benj Cohen lays out a timeline approach to reclaim market share, strengthen AI and create market differentiation.
AI will not create another new sales channel for distributors, but will radically improve the performance of existing channels to exponentially increase profitability over time. While Data Network Effects have been great for companies in other spaces, they promise to be truly game-changing for distributors, says Proton.ais Benj Cohen.
Artificial intelligence technology will be an invaluable asset to early movers in distribution, but can pose a serious risk for non-adapters.
