Most distributors aren’t failing at AI — they’re failing at data. This piece unpacks why 95% of GenAI efforts deliver no ROI, how agentic AI is changing workflows, and why a unified data foundation is becoming the real competitive edge.
Posts By Benj Cohen
Benj Cohen offers a walkthrough of how an outside sales rep can use AI throughout their day as an intelligence and opportunity assessment tool.
The industry's generally slow adoption for AI may be at least partly contributed to misconceptions about the technology and its applications. This article helps set the record straight.
Without a sales process, even a purpose-built distribution CRM won't deliver. Benj Cohen shares tips for how to guarantee CRM ROI.
As Benj Cohen explains, these two sides have different environments, challenges and approaches.Â
Benj Cohen suggests that, even if it seems like a risky play, distributors should go against the grain and utilize AI before the rest of the industry catches up.
Proton.ai founder and CEO Benj Cohen discusses how artificial intelligence can help outside sales representatives engage with customers more effectively.
Distributors aren't looking to create an avatar in the metaverse, but they can ride the AI wave in other advantageous ways.
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Omnichannel provides a seamless customer journey across channels, so your customers don’t have to bounce from department to department trying to place an order or ask a question.
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Distributors may be missing out on a CRM system’s untapped potential: nurturing customer relationships to drive sales growth.
B2B e-commerce is unique, and the formulas that work for B2C don’t apply to B2B. How do distributors create a digital shopping experience that will resonate with their customers?
If it doesn’t help your sales team’s workflow or isn’t relevant to your business, it’s not for you, says Benj Cohen, founder of Proton.ai.
Post-pandemic, traditional operations will no longer be sufficient. Consumers expect businesses to provide quality digital experiences.
It’s clear that sellers overvalue an in-person/high-touch customer experience and undervalue online features important to today’s buyers.
Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.
The pandemic caused real change. Now we have the opportunity to push digital transformation further and faster into the distribution industry. That’s a long-term win, says proton.ai's Benj Cohen.
AI can map the products you already have, without a detailed and painstaking master data project. This makes the sales rep look good and allows the customer to get back to work. It’s all part of an omnichannel experience for the customer, says proton.ai's Benj Cohen.
How owning customers’ attention and their data pays off big for the massive e-commerce site.
