The industry's generally slow adoption for AI may be at least partly contributed to misconceptions about the technology and its applications. This article helps set the record straight.
Posts By Benj Cohen
Without a sales process, even a purpose-built distribution CRM won't deliver. Benj Cohen shares tips for how to guarantee CRM ROI.
As Benj Cohen explains, these two sides have different environments, challenges and approaches.
Benj Cohen suggests that, even if it seems like a risky play, distributors should go against the grain and utilize AI before the rest of the industry catches up.
Proton.ai founder and CEO Benj Cohen discusses how artificial intelligence can help outside sales representatives engage with customers more effectively.
Distributors aren't looking to create an avatar in the metaverse, but they can ride the AI wave in other advantageous ways.
Amazon Business' scale and capabilities are intimidating. But as Benj Cohen advises here, distributors can fight fire with fire.
Omnichannel provides a seamless customer journey across channels, so your customers don’t have to bounce from department to department trying to place an order or ask a question.
Even with a greater emphasis on digital buying, outside sales reps are still crucial to distributors and their customer relationships. Benj Cohen explains how AI helps those reps along the way.
Distributors may be missing out on a CRM system’s untapped potential: nurturing customer relationships to drive sales growth.
B2B e-commerce is unique, and the formulas that work for B2C don’t apply to B2B. How do distributors create a digital shopping experience that will resonate with their customers?
If it doesn’t help your sales team’s workflow or isn’t relevant to your business, it’s not for you, says Benj Cohen, founder of Proton.ai.
Post-pandemic, traditional operations will no longer be sufficient. Consumers expect businesses to provide quality digital experiences.
It’s clear that sellers overvalue an in-person/high-touch customer experience and undervalue online features important to today’s buyers.
Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.
The pandemic caused real change. Now we have the opportunity to push digital transformation further and faster into the distribution industry. That’s a long-term win, says proton.ai's Benj Cohen.
AI can map the products you already have, without a detailed and painstaking master data project. This makes the sales rep look good and allows the customer to get back to work. It’s all part of an omnichannel experience for the customer, says proton.ai's Benj Cohen.
How owning customers’ attention and their data pays off big for the massive e-commerce site.
How the online juggernaut uses AI-backed search expertise to improve its e-commerce effectiveness and overcome competitors.
Amazon’s success is not an accident. It is the result of imaginative planning, technological enablement and top-notch execution — that distributors can emulate.
