Benj Cohen, Author at Modern Distribution Management

Look Beyond Tech When Evaluating AI/Analytics for Sales & Marketing

If it doesn’t help your sales team’s workflow or isn’t relevant to your business, it’s not for you, says Benj Cohen, founder of Proton.ai.

January 7, 2022

Technology

Why Digital Transformation Fails: Lack of Communication

Post-pandemic, traditional operations will no longer be sufficient. Consumers expect businesses to provide quality digital experiences.

November 19, 2021

Technology

How to Bridge the Disconnect Between Buyers and Sellers Online

It’s clear that sellers overvalue an in-person/high-touch customer experience and undervalue online features important to today’s buyers.

September 23, 2021

Technology

Why Has CRM’s Potential Not Been Realized for Many Distributors?

Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.

April 19, 2021

Technology

COVID-19’s Impact on Distribution Is Here to Stay

The pandemic caused real change. Now we have the opportunity to push digital transformation further and faster into the distribution industry. That’s a long-term win, says proton.ai's Benj Cohen.

March 17, 2021

Technology

How AI Can Turn Sales Reps Into Full-Catalog Product Experts

AI can map the products you already have, without a detailed and painstaking master data project. This makes the sales rep look good and allows the customer to get back to work. It’s all part of an omnichannel experience for the customer, says proton.ai's Benj Cohen.

February 16, 2021

Technology

2 Things Amazon Does Better Than Anyone Else

How owning customers’ attention and their data pays off big for the massive e-commerce site.

November 13, 2020

Technology

The Technology Behind Amazon’s Search Dominance

How the online juggernaut uses AI-backed search expertise to improve its e-commerce effectiveness and overcome competitors.

October 19, 2020

Technology

Amazon’s Secret to AI-Powered Product Recommendations

Amazon’s success is not an accident. It is the result of imaginative planning, technological enablement and top-notch execution — that distributors can emulate.

October 12, 2020

Technology

The Future of the Outside Sales Rep

These reps are now in position to play a key role in distributor revenue recovery plans.

September 3, 2020

Sales & Marketing

A 3-Part Plan to Grow Business During the Coronavirus Crisis

In a matter of weeks, months and years, distributors can develop a strategy to differentiate your business and strengthen your market position in the face of this COVID-19 pandemic. proton.ais Benj Cohen lays out a timeline approach to reclaim market share, strengthen AI and create market differentiation.

March 31, 2020

Technology

AI is the First Technology to Create Exponential Value for Distributors

AI will not create another new sales channel for distributors, but will radically improve the performance of existing channels to exponentially increase profitability over time. While Data Network Effects have been great for companies in other spaces, they promise to be truly game-changing for distributors, says Proton.ais Benj Cohen.