The 2020 Mid-Year Economic Update_long

Create a Compelling Story for Recruiting

ERIKS North America president & CEO: Do a better job of promoting opportunities in distribution

As an industry, distribution hasn't done a very good job of telling an exciting story about itself, says Jeff Crane, president and CEO of ERIKS North America. "And because it has been so fragmented, historically it's been difficult to tell that story in a compelling way," Crane says in the latest 7 Minutes With … executive interview.

"Attracting the next generation of leadership has been and is going to continue to be a challenge for the industry," Crane says. But there is a compelling story to be told.

First, most people outside the industry simply aren't aware of how big a role it plays in the U.S. economy, Crane says. Educating young people on wholesale distribution is a critical part of recruiting.

The second reason Crane highlights is the chance to experience a broader world. "It can take you to all corners of North America and beyond," he says.

But that also requires young people to think about what they want from this type of career. "Because we are serving customers in all areas of the country, the continent and the world, it requires young people to think broadly about relocation and where they want to work," Crane says. "But that's part of the excitement."

Creating a compelling story focused on the vibrancy and expansive opportunities can help build excitement in young people looking for a career, he says.

Hear more from Crane in the latest MDM 7 Minutes With … executive interview.

ERIKS North America, No. 19 on MDM's 2015 list of top industrial distributors, will also be featured in the upcoming Trends Special Issue, available June 25.

About the Author
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

By subscribing, you are agreeing to MDM’s Privacy Policy.


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events


articles left

This is your last free article

Subscribe to MDM Premium today and get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.