Search Surpasses Email Marketing in Importance

More distributors now view search marketing as "very important."

Search marketing has overtaken email marketing as the most important marketing vehicle for distributors, according to Jonathan Bein in Distributors Up Search Marketing Efforts.

Though email marketing appears to be working for high performers, with 60 percent engaging customers daily or weekly, search has steadily risen over the last three years with 75 percent of high performers engaging search optimization daily or weekly, according to the annual joint MDM-Real Results Marketing survey.

Many high performers still place high priority on email; 64 percent of them felt that it was very important, while slightly more than 30 percent of moderate and underperformers rated it this highly.

"Two years ago, 42 percent of respondents considered search marketing very important while 36 percent considered email marketing very important," Bein says. "Last year was a bit more balanced, with 38 percent of respondents describing search marketing as very important and 36 percent considering email marketing as very important."

While this trend is driven by the increased deployment of e-commerce sites, Bein says that most respondents are placing more emphasis on corporate marketing with search rather than product marketing.

Read more results from the 2017 State of Distributor Marketing in Distributors Up Search Marketing Efforts.

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.