Redesign to create role specialization within the organization, invest in digital tools, separate market-making from market-serving activities and create a clear value proposition.
Latest In Digital Commerce
It all starts with your website — but it doesn't end there. B2B online marketing strategist Bob DeStefano shares how distributors can make the most of your small business online.
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These reps are now in position to play a key role in distributor revenue recovery plans.
Align your online and offline presence, stop putting product first and prioritize user experience, recommends distribution marketing veteran Lindsay Young.
Ludwig Meister took an uncommon path on its digital journey, beginning with the backend processes and then focusing on the front-facing, sales-friendly site. CEO Max Meister explains why.
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Digital offering for customers is one of the four levers that distributors can pull to help them take share during the pandemic — or amid any disruption.
The B2B market is looking for better e-commerce tools and a wider product assortment. Applico’s Alex Moazed outlines three avenues for distributors to meet customer needs and achieve channel enablement in the process.
Amazon, the world’s largest retailer and distributor “frenemy,” is considering placing fulfillment centers in malls where department stores once operated, adding another level of potential threat for the wholesale trade industry.
Identify strengths and weaknesses across three business sectors — process, technology and people — to improve ongoing company performance.
Size doesnt matter when it comes to being successful in e-commerce. Walmart recognized that its prior e-commerce team, and perhaps its vision, could only take the company so far. It needed new blood, says Channel Marketing Groups David Gordon.
Optimize search results, facilitate up-sells and cross-sells, promote items that need to turn quickly and elevate private-label products all ways distributors can use AI to transform websites from order-taking to order-making assets.
Blindly following a competitors lead or treating every customer the same are two common mistakes that distributors cant afford to make in todays environment. Consultant Robert Sabath explains how these and other common actions can hold you back.
COVID-19 has sped up the digital evolution of the sales department. MDMs John Gunderson explains how to keep your sales people selling with the effective tactics they have picked up during coronavirus distancing, put an end to ineffective practices of the past, and use data to take share from competitors even in a down market.
The e-commerce product is designed for businesses which need an immediate way to improve productivity, offer quality online experiences and stay connected to their valued customers and suppliers.
Seven factors to consider when looking for a digital transformation partner.
