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Amazon Business has replaced AmazonSupply as the Internet retailers B2B website, which hopes to bring businesses a B2C shopping experience to B2B.

This article includes:

  • Why Amazon Business is less threatening to distributors
  • What to expect from Amazon's new B2B marketplace
  • Amazon's goals for Amazon Business

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Every marketer in industrial and commercial markets should pay close attention to what Amazon is doing. But don’t let them drive your strategy. Don’t give them the keys to your strategy; don’t even let them near your strategy. They have the resources to do well enough on their own without your help. And yet, that is exactly what is happening on a widespread basis today.

If you sell through an Amazon Webstore platform, as many distributors do, you are providing …