The company appointed a new Senior VP and Chief Revenue Officer, leveraging his 25+ years of distribution industry experience.
Latest In White Cup
Here’s a closer look at what distributors can learn from failed attempts to integrate AI into business models and what elements are crucial to developing a sustainable strategy.
Customer Relationship Management companies SMP and White Cup will join together to collectively serve the distribution sector.
Business metrics and AI can be a potent combo. Here’s a closer look at the most important metrics distributors should be measuring today and how they can use AI to recommend the next best actions in each area.
Customers want to see that they’re supporting businesses that share similar values. Thus, “customer transparency” is shaping how organizations should build trust and long-term loyalty.
Grow your business by tracking these distributor key performance indicators.
White Cup's Brian Friedle spoke on the importance of technology and data-driven sales decision-making during MDM's latest webcast. Here's a recap.
MDM's latest webcast dove into how data can lead distributors amid all the economic uncertainty, and how CRM and BI can be applied.
During a recent webcast, MDM CEO Tom Gale and White Cup VP of Business Development Brian Friedel discuss how finding the right CRM can help companies create a revenue-driving machine.
The company says its White Cup CRM will be able to grow revenue for distributors thanks to improved marketing and sales.
Supply chain issues and other disruptions are likely to continue, but distributors who leverage data into efficient customer relationship management can succeed in 2022, Brian Friedle says in the latest MDM webcast.
