Tip: Shift Mindset for Innovation Success

Innovation requires a decision to change.

In order to adapt to new business demands and ensure future success, distributors must first change their mindset and make a "decision to change," says Dirk Beveridge, author of Innovate!: How Successful Distributors Lead Change in Disruptive Times, in MDM Interview: Creating a Culture of Innovation.

"Change is nothing more than a decision," he says. "It is a decision that transformative leaders make, and that’s all it is."

If you have the right mindset, "once that decision is made, despite your resources, you will find a way to think differently, to look at your business in new ways, to change and to innovate," says Beveridge.

Limited resources and constraints can even function as tools to drive innovation and creativity with the right point of view, he says. "The only way to get out of the tight box is to invent your way out." 

Read more about the importance of a commitment to change for creating future success in MDM Interview: Creating a Culture of Innovation.

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