On June 22, Thief River Falls, Minnesota-based electronic components and automation products distributor DigiKey Electronics announced that it has expanded its portfolio by adding over 175,000 new stocking parts year-to-date including nearly 40,000 newly introduced product SKUs across its core business.
“As the industry makes adjustments after three years of a roller coaster ride, DigiKey continues its steadfast commitment to be the industry’s distributor with the largest supplier portfolio and widest product offering,” Mike Slater, Vice President, Global Business Development for DigiKey, said in a news release. “DigiKey continues to add products and the newest technologies in key verticals including automation, power, wireless and automotive in order to maintain our industry leading breadth of product offering. We are delivering the newest and most comprehensive selection of technologies to our customers – engineers, designers and builders – always striving to move their ideas forward.”
DigiKey ranked No. 4 on MDM’s 2023 Top Distributors list for Electronics distributors.
In May, the company said its new rebranding effort includes an updated color palette and typeface, tagline, simplified name and brand voice.