Distribution sales transformation consultancy Revenue Optics — launched in July — continues to round out its leadership team, and has named a new leader for its client-facing data analytics efforts.

Revenue Optics announced Oct. 29 that the firm has tapped Akanksha Nehra as Senior Manager, Client Delivery & Data Analytics.

Nehra joins Revenue Optics with experience that spans McKinsey & Company, IRI (Cirana), Morningstar and AI analytics firm Dumbstruck — bringing deep expertise in predictive analytics, portfolio optimization and commercial strategy execution. 

A news release notes that Nehra’s McKinsey-trained analytical discipline and track record in bridging strategy with data execution directly support the firm’s mission to operationalize analytics into measurable growth across private-equity-backed distributors.  

At Revenue Optics, she will lead the firm’s Client Delivery & Data Analytics function, building models that convert insight into ROI and help clients scale their inside sales performance 

“Akanksha brings the rare combination of consulting precision, analytical horsepower and client fluency,” said CEO Ali Hasham, who founded Revenue Optics after executive and director roles at Motion, TruckPro and Wesco. “She knows how to turn raw data into strategic action — exactly what our clients need as we build the ‘Modern Sales Machine.’”

In the past two months, Revenue Optics also added former Envoy Solutions SFO Matt Zimmerman as Executive Advisor of Finance and Operations and former longtime Motion marketing leader Pamela Sims as Strategic Marketing Advisor.