Distribution sales transformation consultancy Revenue Optics — launched in July 2025 — continues to bolster its leadership roster comprised of industry executives, which now includes Ljupco Icevski as Executive Advisor for Commercial Development.

In that role, Icevski wil provide strategic guideance across commercial development, go-to-market strategy, executive positioning and thought leadership as Revenue Optics continues to scale its platform.

Ljupco brings decades of executive leadership experience across distribution, manufacturing and global supply chain environments, with Revenue Optics noting a proven track record of building and modernizing enterprise commercial models at scale.

Icevski most recently was President and CEO of supplyFORCE from 2019 until this past November. He previously was Enterprise & Technology Global Accounts Director at electrical distributor Wesco from 2011-2018 and Americas Sales Director at Molex from 2007-2011.

“Ljupco brings a level of executive perspective and pattern recognition that only comes from operating inside complex commercial environments at scale,” said Ali Hasham, Revenue Optics Founder and CEO. “His experience across distribution, manufacturing and enterprise go-to-market models strengthens how we think about commercial development and where we are headed as a firm.”

“Revenue Optics is building a disciplined, execution-focused platform at a time when commercial organizations are under pressure to modernize,” Icevski added. “The firm’s emphasis on clarity, operating discipline and scalable execution aligns closely with how I’ve approached commercial leadership throughout my career. I look forward to supporting the team as they continue to grow and refine their platform.”

Revenue Optics’ other most recent additions were of Muskan Jain as Executive Operations Associate, Christine Schafer as Sales Transformation Senior Talent Acquisition Partner, Meenakshi Walia as Creative Design & Multimedia Manager and Akanksha Nehra as Senior Manager of Client Delivery & Data Analytics.

Meanwhile, in mid-November, Revenue Optics and Proton.ai announced a partnership toward delivering a “modern inside sales engine” that helps sales reps move faster and capture more revenue from existing customers.