Featured image courtesy of Sonic Group
Netherlands-based tools and equipment solutions manufacturer Sonic Group acquired its North American distribution partner, Sonic Tools USA. Terms were not disclosed.
Auburn, AL-based Sonic Tools USA is a distributor of professional tools and storage solutions, serving industries such as automotive repair, manufacturing and aviation maintenance. Founded in 2015, the company provides customers with hand tools, toolboxes and premium storage systems.
Established in 2004 by Remko Papenburg and Niels Veldt, Sonic Group develops, markets and distributes professional hand tools and storage systems across 65 countries. The company operates offices and warehouses in the Netherlands, Germany, Austria, Switzerland, France, Taiwan and the U.S.
“The acquisition of the Sonic Group’s North American distribution partner represents a natural progression in our international growth strategy,” Sonic Group CEO Remko Papenburg said in a January 22 news release. “Sonic Tools USA has successfully translated the Sonic go-to-market strategy from Europe to North America, achieving an impressive 4,000 percent growth in revenue during the past 10 years. Now as a fully owned entity of Sonic Group, we are excited to help super charge that growth into the next decade.”
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Sonic Group said the acquisition enhances its global presence and allows the company to build a stronger distributor network across North America, while also providing access to additional resources to support further expansion in the region.
Sonic Tools USA will maintain operations at its current facilities, with Co-Founder and CEO McConnell assuming the role of CEO for the North American office.
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