SugarCRM Acquires Revenue Intelligence Provider sales-i - Modern Distribution Management

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SugarCRM Acquires Revenue Intelligence Provider sales-i

It comes almost a year after SugarCRM announced a strategic partnership with sales-i to improve B2B sales performance
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Software-as-a-service platforms SugarCRM and sales-i are combining.

San Francisco-based SugarCRM shared May 22 that it has acquired sales-i in a move that both companies say will help B2B businesses maximize their revenue and profitability.

Terms were not disclosed.

SugarCRM is a provider of an intelligence-driven sales automation platform, while sales-i is a provider of sales enablement software that centralizes data insights.

The acquisition comes almost a year after SugarCRM announced a strategic partnership with sales-i to improve B2B sales performance by providing AI-powered revenue intelligence that leverages a business’ ERP and CRM data.

“We are bringing together two great companies with complementary products, a shared vision for customer success and experience and expertise at using machine learning, AI and generative AI to unlock the value of front-office and back-office data,” SugarCRM CEO Craig Charlton said in a news release. “This combination delivers actionable, intelligent sales strategies that will improve revenue, maximize profitability, increase customer satisfaction and produce more efficient salespeople.”

“The partnership of sales-i and SugarCRM has enabled companies to gain unrivaled insights into their customer buying behavior,” sales-i Founder and CEO Paul Black added. “Together, we’ll expand our capabilities and accelerate development processes that will benefit customers and create a significant market impact.”

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