On Aug. 20, the National Association of Wholesaler-Distributors formally announced the launch of NAW Nucleus — an AI assistant designed exclusively for distributors, now available to NAW members.

Built for Distributors, by Distribution Experts

While numerous AI assistants are available to distributors, many are generic, one-size-fits-all solutions that don’t speak the language of distribution.

Nucleus is unique in its premise. It’s trained on decades of NAW and MDM research, insights and expertise, meaning it “understands” the challenges facing wholesale distribution companies.

Instead of vague, surface-level answers, Nucleus provides actionable insights that help distributors:

• Tackle pressing business challenges
• Explore growth strategies
• Save time preparing plans and presentations
• Stay ahead of the competition with industry-specific intelligence

For NAW members, Nucleus is a great value-add as part of their membership. As of Aug. 20, they can immediately put it to work as a digital partner to find answers and conduct research faster, smarter and tailored specifically to distribution — whether they’re in leadership, operations, HR, sales, strategy or elsewhere.

Nucleus’ launch comes at a time when uncertainty is the new normal on numerous fronts — workforce dynamics, economic/business conditions and technology adoption, to name a few. This makes having the right tools critical. You have questions, and Nucleus has the answers.

Who Can Access Nucleus?

NAW Nucleus is an exclusive benefit for NAW members. If your company is a member, you’re ready to get started.

How it Works

✅ Sign Up – Register today to activate your member access. If you already have a MyNAW account, you can start exploring Nucleus right now by clicking here.
✅ Explore & Apply – Use NAW Nucleus to tackle challenges, spark ideas and uncover insights
✅ Share Your Experience – Tell NAW what’s working and what could be even better

Get Started

If your company is an NAW member, 

1. Log in using your NAW member credentials OR NAW Member Association Credentials
2. Once logged in, you will be directed to the Nucleus interface.

If you have any questions, contact Evan Sears at [email protected]