Fastenal, NHL Expand Sponsorship Series with Multiyear Deal - Modern Distribution Management

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Fastenal, NHL Expand Sponsorship Series with Multiyear Deal

The renewed partnership expands Fastenal's NHL presence to include Global Series European games and primetime international broadcasts.
Fastenal NHL

Winona, Minnesota-based Fastenal and the National Hockey League have announced a multiyear global partnership extension, according to a company news release.

The renewed partnership expands Fastenal’s international NHL presence to include presenting sponsorship of all NHL Global Series European games, as well as the NHL’s primetime international broadcast series NHL Saturday and NHL Sunday.

In North America, Fastenal said it will continue its support for other NHL events, including NHL Heritage Classic, NHL Winter Classic, NHL All-Star Weekend and NHL Stadium Series.

“We’re thrilled to extend and expand our global partnership with Fastenal,” said Kyle McMann, NHL Senior Vice President, Global Business Development. “Our Hockey Operations group has integrated Fastenal into our event build process, and we’ve come to expect and rely on Fastenal’s accessibility and efficiency at our events around the world. Our extension highlights the League’s commitment to Club and arena operations, and we look forward to growing the sport with Fastenal’s help.”

Fastenal also will provide on-the-ground support for NHL Hockey Operations to “help streamline venue operations and outdoor rink builds.” In addition, the company will be the presenting partner of the Fastest Skater event at the 2024 NHL All-Star Skills in Toronto.

“The National Hockey League knows what it takes to put a great product on the ice, and Fastenal is proud to be a trusted part of that process,” said Fastenal President and CEO, Dan Florness. “The NHL is a global sport, and Fastenal is a global supply chain partner, so we’re especially excited to expand our brand presence and create new opportunities through our presenting sponsorship of NHL Global Series European games.”

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