Southern Glazer’s to Acquire Anheuser-Busch Distributors in New York, Colorado - Modern Distribution Management

Southern Glazer’s to Acquire Anheuser-Busch Distributors in New York, Colorado

The bolt-ons enable Southern Glazer's a stronger offering of leading AB brands that include MIchelob ULTRA, Busch Light, Budweiser and Budlight, along with hard beverages.
Southern Glazer's

Beverage alcohol distributor Southern Glazer’s Wine & Spirits announced a pair of acquisitions on March 23 and March 19, strengthening its presence and capabilities in New York and Colorado.

Clare Rose Inc.

In New York, Southern Glazer’s will acquire Clare Rose Inc. —a beverage alcohol distributor on Long Island.

The deal is expected to close during the first half of 2026.

Clare Rose Upon closing, the business will become part of Southern Glazer’s Beverage Company of New York — the company’s dedicated beverage division in the state.

“We are thrilled to welcome the Clare Rose team to the Southern Glazer’s family,” said Wayne E. Chaplin, President and Chief Executive Officer, Southern Glazer’s Wine & Spirits. “Clare Rose’s long-standing reputation for operational excellence, coupled with its exceptional people and portfolio, makes this a natural fit for our growth strategy.”

The transaction includes distribution of Anheuser-Busch’s full product portfolio currently sold in the Long Island area — including beer brands Michelob ULTRA, Busch Light, Budweiser and Bud Light, as well as hard beverages such as Cutwater Spirits, NÜTRL Vodka Seltzer and BeatBox Beverages — to a new energy drink line called Phorm Energy, along with Tilray Brands, Pabst Brewing Company and a range of brands from additional suppliers.

Upon closing, Southern Glazer’s plans to continue operations out of the company’s existing Yaphank, Long Island facility as part of Southern Glazer’s Beverage Company of New York and begin distributing the Clare Rose portfolio within the Long Island area serviced by this operation, covering Nassau and Suffolk counties.

Eagle Rock Distributing

Southern Glazer’s is set to acquire the Colorado operations of Eagle Rock Distributing Co. — a total beverage distributor based in Norcross, GA, with Colorado operations in Monument.

The deal is expected to close in the summer of 2026 and is described by Southern Glazer’s as a powerful opportunity to distributor Anheuser-Busch’s full product portfolio currently sold in Colorado, which includes the aforementioned brands.

Upon closing, Southern Glazer’s plans to continue operations out of Eagle Rock’s existing facilities and distribute its portfolio of products across the Colorado markets it currently serves.

Southern Glazer’s Wine & Spirits is a multi-generational, family-owned company with operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America.

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