Wilsbach Distributors Adds Beer Distributor to Expand in PA - Modern Distribution Management

Wilsbach Distributors Adds Beer Distributor to Expand in PA

Sales volume is expected to grow by 50% as a result of the acquisition.
Wilsbach

Harrisburg, PA-based Wilsbach Distributors Inc. has acquired Brewery Products Company of York, PA, to expand its footprint, according to a LinkedIn post from Wilsbach President Frank Sourbeer Jr.

According to the post, the move will expand and streamline distribution rights across the entire footprint and increase total volume by nearly 50%.

Brewery Products Company is a family-owned beer wholesaler serving York, PA and surrounding counties.

“With this milestone, we’ve achieved our strategic volume goal more than two years ahead of schedule,” Sourbeer wrote. “This marks a major step forward in our strategy to: leverage advanced sales process technology to grow organically; pursue strategic acquisitions; [and] invest in adjacent consumer goods categories.”

As a result of the purchase, Wilsbach will welcome 24 new full-time employees from Brewery Products to the company. Wilsbach manufacturer partners include Anheuser-Busch, InBev, Constellation Brands, Troegs Brewing Co., D.G. Yuengling & Son, Inc. and Sazerac Company. The company serves more than 1,400 retailers throughout 14 Pennsylvania counties.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

This field is for validation purposes and should be left unchanged.
Name(Required)

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!