At the end of a recent interview I had with Phil Hanson, president of the Industrial Supply Association, the discussion turned to how social networking sites such as Twitter could be used in business.
It’s a question a lot of people are asking, especially in the B2B world. And with those questions, more answers are coming to light.
A recent article in The Wall Street Journal highlights how companies have used Twitter to respond to crises – from Web site crashes to bad weather.
One "Tweet" – the messages that appear on your Twitter account – can let all of your followers (customers) know when you expect your site to be back up or how long delays are expected to last for deliveries. Even if the power is out, you can send Tweets from your cell phone.
Since monitoring MDM’s Twitter account, I’ve also seen several other business uses, from new product announcements to job postings to generating support for local community initiatives.
Not that Twitter’s perfect. After all, if you have no followers, no one will get your messages. But with a little effort, Twitter can be a simple, useful tool for enhancing your communication efforts.
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