On Tuesday (March 16) MDM will present a free Webcast focused on how a smaller distributor used technology to overcome obstacles to growth while still remaining lean. (Learn more.)

 

Atlas Electronic Systems, a $14-million distributor of electronic components, made a critical decision many distributors face. The company grew quickly through its strong entrepreneurial culture. Yet it reached a point where its technology platform became a critical constraint to its growth. There was a lack of integration and a lack of visibility into the data and reports that this tightly knit team could turn into competitive tools.

 

In our Webcast, Atlas will talk about this transition – from growing pains to strategic planning, to implementing a new integrated platform to support their unique culture, markets, and business model. Based in Montreal, Quebec, Atlas does business globally, and every day manages multiple currencies and language issues. One of the fascinating stories you’ll hear is how Atlas connected their financials to the sales team, and how that has transformed their sales process.

 

The program – which is free – is about a company and model that is well-positioned for what many are calling the “new normal." How well distributors leverage technology increasingly defines their competitive capabilities.

 

Every company has to build a leaner organization that can do more with less, without sacrificing the capacity to grow and maintain service levels.

 

I encourage you to register for this free Webcast to learn more about Atlas’ approach to technology.