The story about a North Sea oil rig worker’s leap into the water in 1988 from a scorching platform works well to apply to the knowns, unknowns, hype and misconceptions that have accompanied Amazon’s infiltration, integration and displacement of distribution channels.
The burning-platform metaphor inspired a change management consultant to use this to describe the high level of commitment required by leadership to create a successful change initiative. His key point is that the most successful leaders aren’t just motivated by their attraction to the new desired state – there is also a stronger sense of distress about their current state. That is the truly motivating factor that defines success.
To read the rest of this article plus much more analysis of the threat distribution faces with Amazon Business, click here to download our free report, Your Amazon Business Playbook.
