Nichole Gunn is Chief Marketing Officer at Incentive Solutions (www.incentivesolutions.com) an Atlanta-based company that has provided channel incentive management (CIM) services, technology and rewards since 1994. Since joining the firm in 2008, Nichole has redefined the marketing team objectives, implementing the digital marketing strategies that have increased brand awareness and driven revenue. She can be reached at www.linkedin.com/in/nichole-gunn/