How to Use Reporting and Data in Channel Incentive Programs - Modern Distribution Management

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How to Use Reporting and Data in Channel Incentive Programs

Nichole Gunn dives into the ways distributors and manufacturers can access and wield incentive program reporting and data to elevate sales and marketing strategies.
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About the Author
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Nichole Gunn

Nichole Gunn is Chief Marketing Officer at Incentive Solutions (www.incentivesolutions.com) an Atlanta-based company that has provided channel incentive management (CIM) services, technology and rewards since 1994. Since joining the firm in 2008, Nichole has redefined the marketing team objectives, implementing the digital marketing strategies that have increased brand awareness and driven revenue. She can be reached at www.linkedin.com/in/nichole-gunn/
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