Aftermarket transportation and fluids manufacturer and distributor Recochem unified its brand under a new name, Performance Fluid Experts Group (PFX).

PFX Group includes a portfolio of brands such as Prestone, Adam’s Polishes, HD Expert, Holts, Diggers, OEM, Engine Ice, POR-15 and Solvable, which are sold through retail, industrial, eCommerce and distributor channels.

MDM Case Study: MSC Industrial Supply (Premium access here) 

The company said its transition to PFX Group is in progress and will be reflected gradually in materials, products and communications. Existing business unit websites and social media channels will remain active. For current customers, daily operations, products, services and contacts will remain unchanged throughout the transition.

“PFX Group represents the best of who we are and what we stand for — expertise, a forward-thinking mindset and a deep commitment to helping our customers reach new heights and then push higher,” Recochem CEO Jason Colwell said in a May 29 news release. “By unifying as PFX, we’re signaling not only our position as a trusted powerhouse but also our readiness to tackle tomorrow’s challenges with even greater focus and agility.”

MDM‘s (free) Virtual Data Analytics Summit coming June 18 – Register Here! 

Recochem was sold from private equity firm H.I.G Capital to CapVest Partners in 2023.