John Gunderson

John Gunderson is the VP of Sales, Analytics & E-Business at MDM. John has held senior distribution leadership roles in analytics, marketing, e-business, category management, pricing and sales over a 20-year career across multiple distribution product sectors. He was previously Vice President of Marketing for EIS, an $800-million electrical and electronics distribution subsidiary of Genuine Parts Company.

Technology

Rocket Industrial Invests in Manual Process Automation

The B2B distribution business is dealing with plant shutdowns, supply chain disruptions and a whole new way of doing business. Rocket Industrial navigated both an ERP upgrade and automation of its AR/AP with a clear plan: Take cost out while improving service levels.

Featured Blog

The Mask-to-Mask Distribution Environment is Changing Everything

The B2B distribution business has been adjusting to the new mask-to-mask business environment by changing how distributors handle inventory, deliver products and communicate with customers. The most difficult adjustment has been letting go of the old sales coverage plan.

Operations

Is It Time to Rethink Your Delivery System as a Distributor?

The old axiom of delivering what your customers want, when they want it and where they want it may be holding your distribution business back.

Strategy

Anixter & WESCO Deal Will Change Electrical Distribution Landscape

Three channels that will feel the biggest impact from WESCO’s June 22 acquisition of Anixter.

Operations

Anixter and WESCO Complete Market-Shifting Deal: What’s Next?

The largest B2B distribution M&A deal finalized Monday, and it is going to have a big impact on electrical, industrial and datacomm distribution.

Sales & Marketing

It’s Time for Take-Two of the Annual Manufacturer-Distributor Meeting for 2020

How manufacturers sell and how customers buy have undergone significant change in recent weeks, and it wont go back to the way it was three months ago. MDMs John Gunderson shares tips on how the B2B manufacturer can reset plans with reps, key distributors and end customers.

Strategy

Why COVID-19 Has Manufacturers Re-examining Their Distribution Channel Strategy

Coronavirus market upheaval has future-focused manufacturers stepping up communication with end customers and putting themselves in a position to make channel adjustments in the coming post-pandemic economy. MDMs John Gunderson shares how distribution channel partners can prepare for the change.

Strategy

Everyone is Counting on Distributors as Essential Businesses: 4 Ways to Handle the Responsibility

The conversation during MDMs first live discussion on COVID-19 last week made clear that the next couple of months will be critical for distributors as the coronavirus crisis continues to unfold. MDMs John Gunderson reflects on how the distribution speakers who participated in the conversation are leading their teams during this health crisis.

Sales & Marketing

4 Sales Planning Actions to Take Now to Strengthen Your Sales Teams

Its an unsettling time for outside sales. Managing them through this time is critical for the future of your business. MDMs John Gunderson advises distributors leverage your relationships appropriately, focus on sales planning and forecasting, avoid panic pricing and consider whether or not sales promotions are in order.

Operations

6 Steps to Prep Your Company for Coming Coronavirus Disruptions

The worldwide disruption caused by COVID-19 means distributors need to consider both short- and long-term action plans for your inventory and customer pricing programs. MDMs John Gunderson shares actions that are critical to helping your company anticipate customer needs.

Sales & Marketing

Support Your Customers: Don’t Stop Selling Because of Coronavirus

In a few short weeks coronavirus has dealt another blow to in-person meetings and personal relationship selling. But now is not the time to stop selling, argues MDMs John Gunderson. He frames the importance of continuity in your companys sales process in this time of crisis and thoughts on how to deepen the value those relationships have built over many years.