The power of free will incentivize staff and customers alike.
John Gunderson
John Gunderson is a senior partner at Channel Marketing Group with more than 25 years’ experience leading category management, sales, marketing, pricing, analytics, and e-business with leading distributors such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, Modern Distribution Management and EIS-Inc. He writes for all CMG Trends publications. He speaks and writes for associations including ISA, MDM, AD, NAED, NAW and NAHAD. [email protected]
Posts By John Gunderson
More and more customers are moving toward self-service solutions.
Build a more profitable business by breaking the automatic pricing habit.
A three-step process to increase your sales margins with a targeted data-driven strategy.
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The role of the B2B distributor in the sales process is changing.
Pricing power is the ability to sell at higher prices without losing volume.
Do you get most of your customer feedback from your outside sales team?
Distributors who develop strong analytics packages with sales input grow sales quickly
Relationships are still the key to success in B2B distribution, but they are changing rapidly
