Revenue Optics has launched a Pricing and Revenue Growth Management practice and named Shafohi Alamgir as its Vice President, Pricing and Revenue Growth Management.

The Memphis, TN-based commercial growth firm announced Aug. 25 that Alamgir began the newly-created role Aug. 24 and reports to Founder and CEO Ali Hasham. She is Revenue Optics’ first vice president-level operator hire.

The new practice establishes pricing as the fourth business line within Revenue Optics’ commercial growth platform, joining sales transformation, talent solutions and AI and automation. It will serve private-equity-backed distributors and industrial manufacturers, beginning with pricing diagnostics designed to identify margin opportunities across price variance, cost pass-through, discounting and governance. Revenue Optics said its services will also include price-sensitivity analysis, pricing guardrails, price-change governance and seller enablement.

“Many of our clients asked us a version of the same question this year: you fixed how we cover our accounts, can you do the same for how we price them,” Hasham said. “They were not asking us for another model. They wanted a system that could be installed and sustained.”

Alamgir brings more than 20 years of pricing and revenue growth management experience across distribution and industrial manufacturing. She previously held enterprise pricing leadership roles at AG Growth International and Molex and worked in pricing at Wesco Distribution and GEXPRO, part of Rexel, after beginning her career at General Electric.

The announcement continues a steady expansion of Revenue Optics since Hasham launched the firm in July 2025 to help B2B distributors and industrial companies modernize their commercial organizations. Previous additions have included former McKinsey analytics professional Akanksha Nehra and former supplyFORCE CEO and Wesco executive Ljupco Icevski.

Separately, Hasham announced Aug. 25 that John Gunderson has joined Revenue Optics as Executive Advisor, Channel and Go to Market.

Gunderson has more than 25 years of experience spanning sales, marketing, pricing, category management and analytics in B2B distribution, including senior roles at Crescent Electric Supply Company, HD Supply Power Solutions, White Cap and Anixter, now part of Wesco. He also led marketing and category management at EIS and previously served in a senior role at MDM.

At Revenue Optics, Gunderson will advise leadership on channel and go-to-market strategy, distributor marketing and commercial and inside sales models.