Private equity and software investment firm Thoma Bravo will acquire PROS in an all-cash transaction valuing the AI-powered SaaS pricing solutions provider at approximately $1.4 billion.

Upon completion of the transaction — expected in the fourth quarter of 2025, PROS will become a private company with the benefit of Thoma Bravo’s operating capabilities, capital support and deep sector expertise.

“As a private company, PROS will be more agile and have greater flexibility to invest in innovation and expand our platform, building on our leadership position and enabling us to remain at the forefront of AI-powered enterprise transformation,” PROS President and CEO Jeff Cotten said.

PROS will continue to delivery on its key priorities, including advancement of its AI innovation and agentic intelligence, market reach expansion and go-to-market execution optimization.

Register to hear from PROS on Oct. 9 in our upcoming MDM Webinar: “Meet the Moment – How Distributors Can Meet and Exceed Evolving Buyer Expectation“

“We are thrilled to back Jeff and the talented PROS team as they continue to build on their leadership position to further advance AI innovation,” said A.J. Rohde, a Senior Partner at Thoma Bravo. “In today’s volatile market environment, customers are increasingly looking to PROS’ AI-powered pricing and selling solutions to provide them with real-time, data-driven decision making that enables them to precisely capture demand at competitive price points through customized prices and offers. We are confident we can apply our operational expertise and our deep experience working with market-leading companies to accelerate PROS’ growth.”

The company will continue to be headquartered in Houston, TX.