Rexel North American Sales Accelerate in 2Q - Modern Distribution Management

Rexel North American Sales Accelerate in 2Q

Rexel reported an increase in 2Q sales, driven by strong performance in North America that offset weaker results in Europe and Asia-Pacific.
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France-based electrical products distributor Rexel reported its 2025 second quarter results on July 28, showing an increase in sales — mainly driven by the company’s North America segment.

Rexel posted 2Q sales of $5.73 billion, up 0.6% year-over-year, with same-day sales up 1.8%, driven by accelerated growth in North America, offset by a more contrasted situation in Europe and APAC.

MDM’s 2Q25 MarketPulse Report (store link) 

In North America — representing 46% of group business — 2Q sales were up 8.7% year-over-year on a same-day basis (7.3% reported), driven by projects business and continued improvement in the warehouse activity. The acquisitions of Talley, Electrical Supplies Inc. and Schwing in the U.S., along with Jacmar in Canada, contributed a 4.1% positive scope effect for the quarter. All three segments in North America — non-residential, industrial and residential — recorded growth.

  • U.S. sales — 83% of regional sales — were up 8.2% year-over-year (reported)
  • Canada sales — 17% of regional sales — were up 10.9% year-over-year (reported)

Rexel’s North America outperformance was discussed in MDM’s Podcast earlier in July with the company’s North American CEO, Roger Little — MDM Podcast: Rexel’s Strategy for M&A, Talent and Tech

In Europe — 48% of group sales — 2Q sales decreased by 2.5% year-over-year on a same-day basis (-2.5% reported). Sales were affected by a challenging environment, including a tough comparison base, lower pricing contribution versus 1Q25, and weak activity in specific segments such as Solar, which accounts for 6% of sales and led to year-over-year decline of 120 basis points. All three markets declined, with non-residential experiencing the largest impact.

In Asia-Pacific — 6% of group sales — 2Q sales decreased 19.4% year-over-year on a same-day basis (-6.5% reported).

Other Notes

  • Non-cable product pricing rose by 0.9%, showing growth over previous quarters, driven primarily by North America and APAC. However, this overall increase was partially offset by price declines in commodity-related products like piping and conduits in North America, and to a lesser extent, solar products in Europe.
  • Digital sales represented 33.6% of group sales, up 196 bps year-over-year. Europe reached 43.3% of sales (+90 bps); North America was 24.3% (+267 bps); and Asia-Pacific 26.5% (2x its 2Q24 resulting from the adoption of Email to EDI in China).
  • The company advanced its M&A strategy with five transactions targeting market consolidation, adjacent market expansion and value-added services.
  • During the quarter, Rexel acquired Warshauer Electric Supply, strengthening its datacenter market foothold, and on July 23 Warshauer announced a new president.
  • Rexel maintained its 2025 outlook, supported by profitability improvement initiatives and stronger performance in North America offsetting weaker activity in Europe.

“Rexel gained momentum in the second quarter, with accelerating sales growth driven by stronger volumes in North America,” Rexel CEO Guillaume Texier said in its financial release. “Our teams delivered solid performance across the board, capitalizing on high-growth segments such as datacenters and broadband infrastructure and achieving market-share gains in key European countries despite continuing softness in demand. Our ongoing productivity initiatives and disciplined cost management helped to offset operating pressures, while pricing improvements that began in Q2 will continue to support margins in the second half.”

Rexel’s North American operations ranked No. 5 on MDM’s 2025 Top Distributors List for Electrical, Data and Security Supplies.

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