Ramsey, MN-based fastener distributor B&F Fastener rebranded as BFirst Industrial, reflecting its expanded capabilities following the company’s 2023 acquisition of Northern States Supply.

The rebrand takes effect immediately, with updated signage, marketing materials and digital assets expected at all locations in the coming weeks.

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BFirst Industrial said it will continue supporting customers throughout Minnesota, the Dakotas, Iowa, Wisconsin and Nebraska with a team of nearly 300 employees, offering services such as custom machining, custom packaging, vendor-managed inventory and full-service vending solutions.

BFirst added that its new identity reinforces the company’s customer-first mission, with the tagline “What you need. When you need it.”

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“This rebrand represents more than just a new name — it’s the start of a new chapter in our company’s story,” BFirst President Nicole Baltes said in a May 12 news release. “When we joined the forces of B&F and Northern States Supply, we brought together two industrial leaders with a shared commitment to exceptional service. The BFirst name reflects our promise to put customers first and to be the first call for any industrial supply need.”