Fasteners distributor Endries International announced its next step in the company’s evolution by revitalizing its corporate brand.

This transformation features a new logo, refreshed brand colors and enhanced messaging, all aimed at showcasing what the company said was its ongoing growth, commitment to progress and steadfast dedication to its customers.

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“This is the first significant brand update for Endries in decades,” Endries CEO and President Michael Knight said in a Feb. 4 news release. “The new logo draws inspiration from Endries’ 55 years of history, while signaling a path forward which includes the build-out of our portfolio of brands.”

The company announced plans to gradually introduce the forthcoming brand, “ensuring a seamless transition for customers, suppliers and partners.” The process will start with updates to Endries’ digital platforms, including the launch of a new website later this year. This will be followed by improvements to physical locations, such as facility signage and operational materials. The refreshed brand identity will be added into corporate communications, customer portals and industry events.

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Each brand within the acquired portfolio, including the core Endries brand, will maintain its distinct identity and commitment to customers, while the unified corporate brand will capitalize on collective strengths to create a cohesive market experience.

In recent news, Endries announced on Jan. 9 that it will soon open a new 65,000-square-foot facility located in Fort Worth, TX, with close access to West Coast ports and Latin America.

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The company was No. 9 on MDM’s List of Top Distributors for Fasteners and No. 40 for Industrial Supplies.