Global Industrial Unveils New Brand Identity

Global Industrial — a Systemax Inc. subsidiary and MRO distributor — this week announced a refresh for its tagline to better convey company’s mission.
Global Industrial

Global Industrial, Port Washington, New York, a national distributor of industrial products and MRO supplies, and a subsidiary of Systemax Inc. (NYSE:SYX), on Monday announced the launch of a new brand identity that the company says “honors our 70-plus year history, reflects our commitment to customers, partners and employees, and aligns with our strategic direction.”

“For more than 70 years, Global Industrial has been a trusted partner and go to resource for our customers,” said Barry Litwin, CEO of Systemax. “The evolution of our brand identity builds upon our core values and the continuous improvement mindset our associates bring every day.”

Added Klaus Werner, SVP and CMO of Systemax: “The new Global Industrial brand reflects our unwavering commitment to provide an exceptional end-to-end purchase, service and delivery experience to customers. It is incredible to be able to draw on our rich history, strong e-commerce platform and personalized high touch sales model as a source of inspiration. The continuation of the ‘We Can Supply That’ tagline conveys the deep customer insights we have and our ability to provide not only the solutions customers need today, but what they will need tomorrow to drive their businesses forward.”

Global Industrial recently launched a video to express its new brand identity and its vision for the future. Click here to watch the video.

Related Posts

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.