HVAC, plumbing and appliance parts and equipment distributor mSupply has named an experienced distribution eCommerce leader as its Senior Vice President of Digital Innovation.

Bryce Koch brings nearly 20 years of experience to this role, which was created to boost technology and eCommerce efforts at mSupply. He will focus on the distributor’s digital ecosystem while providing strategic, customer-first direction for its marketing and eCommerce teams.

“Bryce is an accomplished digital commerce leader with experience driving growth, technology transformation and customer experience at scale,” mSupply CEO Asterios Satrazemis said in a Dec. 9 news release. “He brings the perfect mix of strategic vision and hands-on leadership to deliver the seamless, data-driven experience that our customers prefer.”

Koch joins mSupply from Ferguson Enterprises, where he led a number of initiatives, including plumbing and merchandising efforts. Most recently, he served as Vice President of Digital Commerce, working to modernize digital platforms for the distributor’s omni-channel business.

“This is an exciting time to be at the forefront of development for the distribution industry,” Koch said. “I look forward to putting my vision into action at mSupply as we create a business model for the distribution industry that is simultaneously customer-focused and technologically advanced.”