Wheel Distributor Fastco Acquires ENVY Brand in Canada - Modern Distribution Management

Wheel Distributor Fastco Acquires ENVY Brand in Canada

Fastco Canada will lead product development and strategic positioning, while parent company Groupe Touchette will manage market deployment and customer support.
Fastco Envy

Fastco Canada, a Canadian-owned supplier of aftermarket alloy wheels, has acquired the ENVY wheel brand, further expanding its portfolio that includes Fast Wheels, Fast EV, Fast FC, Fast HD, Braelin and Replika, along with a comprehensive accessory program, Dialyn. Fastco Canada is a wholly-owned subsidiary of Canadian tire distributor Group Touchette.

“We are thrilled to welcome the ENVY wheel brand into the Groupe Touchette/Fastco family,” said Lee Chaplin, President of Fastco, based in Vaudreuil-Dorion, Québec. “Both companies have always embraced change and innovation in this dynamic industry, and this acquisition reflects our ongoing strategy to adapt, grow, and provide our partners with even greater choice, quality and reliability, with wheels that are proudly designed and engineered in Canada.”

Montreal-based Groupe Touchette, which acquired Fastco in 2023, will remain the exclusive distributor of the ENVY wheel brand. “Integrating ENVY under the Fastco and Groupe Touchette umbrella reinforces our collective vision of growth and leadership in the Canadian tire and wheel industry,” said Nicolas Touchette, co-owner and CEO of Groupe Touchette Inc. “Together, we are better positioned than ever to offer exceptional value, broaden our offering, and meet the evolving needs of our partners and customers across the country.”

According to a Dec. 3 news announcement, Fastco will lead product development and strategic positioning, while Groupe Touchette will manage market deployment and customer support through its national infrastructure. The product line will include both alloy and steel wheels, giving dealers and customers a complete range of options.

“Our mission has always been to fuel passion and performance with wheels that inspire,” added Chaplin. “This acquisition strengthens that mission, with products proudly designed and engineered in Canada for the Canadian driver.”

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