Sonepar Announces Brand Consolidation in Ontario - Modern Distribution Management

Sonepar Announces Brand Consolidation in Ontario

Brampton, Ontario-based electrical distributor Sonepar announced the consolidation of their Ontario businesses from five brands to two.
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Brampton, ON-based electrical distributor Sonepar announced the consolidation of their Ontario businesses from five brands to two.

Aztec, Dixon and MGM will rebrand as a new and refreshed Dixon. Electrozad and Sesco will carry the new Electrozad brand.

“Through many years of continued growth and acquisitions at Sonepar Canada, we have reached an exciting point in Ontario where we can make changes to our overall brand structure to continue advancing our best-in-class experience for our customers, vendors and associates,” Sonepar Canada President Serge Leblanc said in a news release.

Brand alignment is expected to take place at the beginning of November. Customers and vendors will be kept informed of changes which may affect them directly.

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