Electrical supplies distributor Sonepar’s U.S. subsidiaries Standard Electric and Madison Electric are uniting to streamline operations in Michigan.

Standard Electric, Madison Electric and Wittock Supply will maintain their individual brands but function as a unified business under the leadership of Bill Gray, President of Standard Electric.

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“Standard, Madison and their specialty brands like Wittock have strong reputations as leading distributors in their markets and prioritize investing in their associates,” Sonepar Americas President Rob Taylor said in a Feb. 14 news release. “Their highly trained technical personnel demonstrate expertise in electrical solutions as well as other segments like industrial automation. Combining under one leadership team will allow them to be an even stronger distributor in their markets.”

The companies will continue to serve electrical contractors, HVAC, plumbing, network, communication, industrial and automation customers in Michigan and northern Indiana, supported by approximately 550 employees and 36 branches, generating $350 million in sales.

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Gray added: “Our companies have a long history of collaboration. From their beginnings, these companies have been managed by the same family and have continually shared best practices in the pursuit of exceeding customers’ expectations. Unifying our complementary operations will enable us to create internal efficiencies, resulting in seamless access to inventory and an even better customer experience across our footprint.”

Sonepar said senior leaders from Standard Electric and Madison Electric will work closely as one team, while Brett Schneider will retain a key leadership role.

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In recent news, Sonepar announced on Feb. 6 that Echo Electric, Springfield Electric, Richards Electric, Pepco and Holt will go to market under the Echo brand, combing four of its Midwest subsidiaries into a single platform.

Sonepar was No. 2 on MDM’s Top Distributors List for Electrical, Data and Security.