F.W. Webb Promotes eCommerce & Digital Leader  - Modern Distribution Management

F.W. Webb Promotes eCommerce & Digital Leader 

It follows a series of other F.W. Webb leadership appointments aimed at boosting customer experience, operations and capturing market share.
F.W. Webb 1

Plumbing, HVACR and PVF supplies distributor F.W. Webb Company has promoted Brendan Lilly to Vice President of eCommerce and Digital. Lilly first joined F.W. Webb in 2022 to lead the eCommerce team.

Brendan Lilly
Brendan Lilly

“Brendan and his staff have built the foundation for our long-term success in the eCommerce space,” said Bob Mucciarone, Chief Operating Officer at Bedford, MA-based F.W. Webb. “Through his diligence and meticulous approach to recruiting, Brendan has assembled a first-rate team that has transformed fwwebb.com and our other digital platforms into essential resources for our customers.”

“I’m thankful for the opportunity and the responsibility — I don’t take it lightly,” Lilly added. “My team is pushing forward every day to deploy technology in ways that support the hard work of our customers and employees. We’re focused on providing a powerful, intuitive and seamless experience across whichever channel a customer prefers.”

The company said Lilly’s promotion builds on other strategic leadership appointments aimed at enhancing the customer experience, strengthening operations and capturing market share. Recent appointments include:

  • Ryan Heusinkveld, Vice President of Information Technology
  • Brian Cavossa, Director of Regional Sales for southern New York, New Jersey and Pennsylvania
  • Pat Casey, Director of Business Advancement, HVAC
  • Warren Bean, Director of Commercial HVAC Sales

F.W. Webb was ranked No. 28 on MDM’s 2025 Top Distributors List for Industrial Supplies, No. 7 for HVACR and No. 6 for Plumbing. With roots dating back to 1866, the company brands itself as the largest wholesale distributor of plumbing, heating, HVAC, LP gas, refrigeration, pipe, valves, and fittings in the U.S. Northeast.

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