Lift Parts Distributor Intella Opens New HQ, DC in Michigan

Intella websites in the U.S., Canada and soon Mexico focus on selling direct to end-users.

Intella Parts Company, a distributor of forklift and aerial lift parts, announced the opening of its new corporate headquarters and distribution warehouse located at 135 Manufacturers Drive, Holland, MI 49424.

The building features 11,000 square feet of office and warehouse space to serve its customer base throughout the U.S., Canada and Latin America.

“This is an important milestone for our company,” said Marcel VandenTop, Owner and Founder. “This facility helps our employees stay productive, allows us to be more efficient when we manage inventory and process orders and gives us plenty of room for growth.”

The company launched in 2007, operating as a parts wholesaler between 2007 and 2021. In 2021, it sold Intella’s wholesale division to TVH Parts Company and built a new business centered on selling directly to end-users instead of forklift dealers.

VandenTop noted that sales have grown steadily since then, as has the Intella staff. Intella sells parts through three different websites: intellaparts.com targets the USA market, intellaparts.ca focuses on Canada and a new website, starting in 2026, intellaparts.mx will focus on the Mexican market. Intella will operate in Mexico as Intella Parts S.A. de CV.

In addition to selling parts to customers on the web, Intella has developed a nationwide network of independent forklift mechanics. ‘

“We serve more than 120 independent forklift mechanics around the USA — experienced technicians who typically work from home and provide high-quality service at competitive prices,” VandenTop added. “Customers who need parts often need technical help as well, and we match them with a mechanic. The average forklift dealer in the U.S. charges $200 per hour plus service call fees. Our network of independent mechanics saves customers money— anywhere from 20-30%. Our network allows us to cross-sell service and parts to compete with local forklift dealers nationwide.

According to the company, Intella has a local partner in roughly half of the most populated 1,000 U.S. zip codes, with coverage continuing to expand each month.