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Market Analytics, Pt. 2: The Growth Engine – Sales Transformation Starts with Data
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- Filed In: Data & Analytics, Featured Blog, Featured Premium
About the Author
Tom Gale and Donnie Williamson
Tom Gale is the principal of Gale Media. Inc. — a strategic advisory serving wholesale distribution channel leadership teams. He is the former president and CEO of Modern Distribution Management, which he joined in 1992, and led through its sale to the National Association of Wholesaler-Distributors (NAW) in 2024. As MDM's Director of Analytics, Donnie Williamson helps distributor and manufacturing clients uncover the power of their data by uncovering insights that lead to action. He started at the ground level at electrical distributor McNaughton-McKay and worked his way up to creating and managing an analytics department, discovering “actionable” insights to grow this $1.5B business. Donnie is considered a data expert in his field.
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