November 2011 - Page 3 of 6 - Modern Distribution Management

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November 2011

Align Sales Force with Strategy

Many distribution companies have an informal plan to target key customers or develop growth opportunities. But too often a focus on the monthly numbers leads to inefficient sales behavior contrary to management's plan. This article outlines a straightforward and disciplined process that establishes clear priorities in terms of customers and products, strategy for differentiating among different types of customers, and the role and functions to be performed by the sales force.

Frequently we find a disconnect between what an organization perceives its strategy to be and what the sales force is actually doing in the field. The disconnect is between what the management of the organization thinks the sale force should be doing to execute company strategy and what they are actually doing. ...

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The State of Distributor Catalog Marketing

A joint MDM-Real Results Marketing survey revealed that more than 65 percent of distributors still view catalogs as an effective marketing channel. But there are some that view print as dead or dying. The authors of this article examine the use of catalogs by distributors across sectors and what’s driving attitudes about print marketing in an increasingly digital age.

To view all graphics in this article in pdf, download this issue.

Is print dead? Do distributors need to stop producing paper catalogs? Not so according to research conducted by Real Results Marketing with Modern Distribution Management. The results of a recent survey showed that over 65 percent of distributors (see Figure 1) who produce a catalog for their customers find that the catalogs are an effective channel.

Distributor measurements of catalog effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate of return, according to the survey. Nearly 80 percent of distributors reported ...

Not a subscriber? This report is now available in the MDM Store as a downloadable pdf. The report includes The State of Distributor Catalog Marketing, The State of E-Commerce in Distribution, and E-Commerce and Catalogs: Fast Friends. Learn more or download now.

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Mid-Market Distribution M&A Picks Up in Latest Quarter

The distribution landscape continues to change, as large companies look to acquire mid-size companies to expand market presence or product offerings more rapidly than they have in the past. 

“Those large companies have historically gone after the smaller players to grow incrementally,” says David Gordon, president of Channel Marketing Group. Gordon was featured in the October MDM Executive Briefing (available at mdm.com/executivebriefing). “Now they’re acquiring larger companies, from about $75 million to $400 million and taking big chunks out of the market.”

Three recent acquisitions have supported Gordon’s assertion: …

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Download This Issue in pdf: Nov. 10, 2011

This is the pdf of this issue of Modern Distribution Management. Apply the full $34.95 pay-per-view cost of this issue toward an annual subscription, which includes two issues a month plus access to more than eight years of online archives and market data. Call 1-888-742-5060 or email info@mdm.com to subscribe. Subscribers log-in to download this issue.

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