July 2018 - Page 4 of 4 - Modern Distribution Management

July 2018

E-Commerce: Personalization is Key to a Consumer-Like Experience

Distributors are chasing similar e-commerce outcomes – to deliver a buying experience that makes it easier for customers to do business with them. To keep customers satisfied and increase profitable growth on this lower-cost sales channel, you simply must offer a sophisticated, personalized online experience. This requires delivering real-time upsell and cross-sell recommendations, complementary item

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