March 2020 - Modern Distribution Management

March 2020

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A 3-Part Plan to Grow Business During the Coronavirus Crisis

In a matter of weeks, months and years, distributors can develop a strategy to differentiate your business and strengthen your market position in the face of this COVID-19 pandemic. proton.ais Benj Cohen lays out a timeline approach to reclaim market share, strengthen AI and create market differentiation.

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Everyone is Counting on Distributors as Essential Businesses: 4 Ways to Handle the Responsibility

The conversation during MDMs first live discussion on COVID-19 last week made clear that the next couple of months will be critical for distributors as the coronavirus crisis continues to unfold. MDMs John Gunderson reflects on how the distribution speakers who participated in the conversation are leading their teams during this health crisis.

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4 Sales Planning Actions to Take Now to Strengthen Your Sales Teams

Its an unsettling time for outside sales. Managing them through this time is critical for the future of your business. MDMs John Gunderson advises distributors leverage your relationships appropriately, focus on sales planning and forecasting, avoid panic pricing and consider whether or not sales promotions are in order.

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New MDM Podcast: The Value of Innovation, Part 2

In this second of our three-part conversation on innovation in distribution, J Schneider of strategy and consulting firm Dorn joins host Tom Gale to discuss what innovation looks like in 2020 for distributors and manufacturers. In this episode, we look at the ways smaller distributors often have an advantage to identify opportunities for innovation, the need to be selective in building manufacturer-distributor partnerships around a shared vision for innovation, and how to build a culture of innovation.

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5 Rules for Growing Customer Loyalty in the Time of Coronavirus, part 2

Managing your customers through this COVID-19 crisis to maximize their long-term loyalty and profitability includes several steps, such as incorporating your emerging channel strategies, aligning sales compensation with your priorities, developing product substitution groups and preventing over-ordering.

5 Rules for Growing Customer Loyalty in the Time of Coronavirus, part 2 Read More »

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5 Rules for Growing Customer Loyalty in the Time of Coronavirus

Much is being written about how to manage the supply chain threat of COVID-19. The problem is that virtually all of it focuses on disruption threats to inbound supply chains from suppliers. The equally important, longer-lasting challenge is managing your customers through the crisis period to maximize their long-term loyalty and profitability.

5 Rules for Growing Customer Loyalty in the Time of Coronavirus Read More »

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6 Steps to Prep Your Company for Coming Coronavirus Disruptions

The worldwide disruption caused by COVID-19 means distributors need to consider both short- and long-term action plans for your inventory and customer pricing programs. MDMs John Gunderson shares actions that are critical to helping your company anticipate customer needs.

6 Steps to Prep Your Company for Coming Coronavirus Disruptions Read More »

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