Through the partnership, Grainger will have prominent placement across all Chicago Bears multimedia platforms.

Since the commencement of Chicago Bears Training Camp in July, Grainger’s branding has been displayed and present at Press Conferences at Halas Hall, as well as throughout Preseason broadcasts on television and radio, and in-stadium signage, according to a Sept. 9 news release.

Grainger will also sponsor the Chicago Bears’ Bears Huddleprogram, which highlights community service opportunities to strengthen the Chicagoland region.

“We’re excited to partner with the Chicago Bears and connect with customers, communities and fans through one of the most recognizable organizations in professional sports,” said Grainger Senior Vice President of Brand, Online Experience and Assortment Barry Greenhouse. “Every day, Grainger helps keep businesses running with the products, services and solutions our customers depend on, and this partnership gives us a new way to engage with and celebrate the people behind that work — the ones who get it done.”

Dayton, OH-based Winsupply also announced a return as an official partner of the NFL’s Cincinnati Bengals and the L.A. Rams.

Learn more about why distributors choose to partner with major sporting brands on MDM Premium:

• Fastenal Just Inked a Partnership with an MLB Team. Here’s Why.
• Inside Global Industrial’s ‘Engaged’ Sports Marketing

[Lead Image Source: Chicago Bears Facebook]