Through the partnership, Grainger will have prominent placement across all Chicago Bears multimedia platforms.

Both organizations are headquartered in Lake Forest, IL.

Since the commencement of Chicago Bears Training Camp in July, Grainger’s branding has been displayed and present at Press Conferences at Halas Hall, as well as throughout Preseason broadcasts on television and radio, and in-stadium signage, according to a Sept. 9 news release.

Grainger will also sponsor the Chicago Bears’ Bears Huddle program, which highlights community service opportunities to strengthen the Chicagoland region.

“We’re excited to partner with the Chicago Bears and connect with customers, communities and fans through one of the most recognizable organizations in professional sports,” said Grainger Senior Vice President of Brand, Online Experience and Assortment Barry Greenhouse. “Every day, Grainger helps keep businesses running with the products, services and solutions our customers depend on, and this partnership gives us a new way to engage with and celebrate the people behind that work — the ones who get it done.”

Meanwhile, Grainger has been a partner with Major League Baseball’s Chicago Cubs since 2020.

Elsewhere in the industry, Dayton, OH-based Winsupply also announced a return as an official partner of the NFL’s Cincinnati Bengals and a new partnership with the the Los Angeles Rams.

Learn more about why distributors choose to partner with major sporting brands on MDM Premium:

• Fastenal Just Inked a Partnership with an MLB Team. Here’s Why.
• Inside Global Industrial’s ‘Engaged’ Sports Marketing

[Lead Image Source: Chicago Bears Facebook]