Winsupply announced Sept. 8 that it has returned as an official partner of the NFL’s Cincinnati Bengals for the 2026 season.

The partnership will give Winsupply brand visibility throughout Paycor Stadium while creating opportunities for its Local Companies to engage with customers at Bengals games and events.

Eight Winsupply suppliers — Moen, Rinnai, Resideo, Bradford White, NIBCO, Milwaukee Tool, American Standard and A. O. Smith — will join the distributor in supporting those customer engagement opportunities throughout the season.

The relationship also extends to the stadium’s infrastructure. Keidel Supply, a Cincinnati-based Winsupply company, supplied plumbing products used in recent renovations of Paycor Stadium’s luxury suites and premium club areas.

Winsupply previously partnered with the Bengals in 2024. That collaboration likewise included brand visibility within Paycor Stadium and Keidel Supply’s involvement in a renovation of the team’s locker room.

The renewed partnership follows Winsupply’s August sponsorship agreement with the Los Angeles Rams. That deal provides in-stadium advertising at SoFi Stadium and hospitality opportunities that Winsupply Local Companies can use to host customers, employees and other guests.

Dayton, OH-based Winsupply operates more than 680 locally owned wholesalers across the U.S. The company reported $8.4 billion in sales for its fiscal year ended Jan. 31, 2026, and employs more than 9,500 people nationwide.

MDM Analysis

Winsupply’s NFL partnerships underscore that its addressable market stretches well beyond the contractors and installers that anchor much of wholesale distribution. The Bengals relationship puts a Winsupply company directly into a high-profile commercial facility project, while both NFL sponsorships create hospitality platforms for engaging customers and employees. Together, they position Winsupply not only as a contractor supplier, but as a partner to commercial property owners, facility operators and other organizations with complex construction and MRO needs.