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[Video] Do You Think of Marketing as an Investment or an Expense?

Learn the right way to measure marketing ROI.

If you think of marketing as an expense and not an investment, chances are you're doing it wrong. This video shows you the right way to measure marketing ROI – and why it's critical for distributors to carefully evaluate the different elements of their marketing strategy.

Bob DeStefano is a B2B online marketing strategist and professional marketing speaker with more than 20 years of experience helping distributors and manufacturers leverage online marketing to produce bottom-line results. Follow Bob on Twitter @BobDeStefano or connect with Bob on the web at and or by calling 877-786-3249 x234.

Bob's latest book, Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century, is available now in the MDM Store.

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